Hakkaisan Brewery Co., Ltd. (President Jiro Nagumo, Minamiuonuma, Niigata Pref.) has entered into a partnership agreement with the Los Angeles Dodgers. It is a great honor to collaborate with such a historic team, and we are truly excited about the opportunity to expand the potential of sake to the greater Los Angeles area/Southern California.
This collaboration brings together the rich traditions of Japanese sake brewing and the iconic spirit of American baseball, offering fans a unique and exclusive experience.
During the game, the sake will be sold in original cups available only at Dodger Stadium, and advertisements will be displayed on the Dodger Vision on the scoreboard and on the Pavilion LED in the stadium seating area. In addition, digital advertisements will be displayed on monitors throughout the stadium, and a variety of special events available for the fans visiting the historic Dodgers Stadium to experience the sake “Hakkaisan”.
Hakkaisan is located at the foot of the sacred Mt. Hakkaisan in Niigata, Japan since 1922. This region is famous for its deep winter snowfalls which can reach over 10 feet. Hakkaisan’s brewing water starts as pure snow and, after being lightly filtered by the mountain soil, springs forth at the base of Mt. Hakkaisan. This soft, pure water from Hakkaisan’s dedicated stream is used in all aspects of production, and is central to the unique quality and taste of Hakkaisan sake.
■Comment from Lon Rosen, Executive Vice President & Chief Marketing Officer, Los Angeles Dodgers
“We are happy to be adding Hakkaisan sake to the Dodger family of partners,” said Lon Rosen, Executive Vice President & Chief Marketing Officer, Los Angeles Dodgers. “This is sure to be a pleasing beverage for our fans to enjoy, and we look forward to a fruitful relationship with Hakkaisan.”
■Comment from Jiro Nagumo, President of Hakkaisan（Hakkaisan Brewery Co., Ltd）
We are delighted to announce that Hakkaisan has entered into a partnership agreement with the Los Angeles Dodgers.
It is a great honor to collaborate with such a historic team, and we are truly excited about the opportunity to the greater Los Angeles area/Southern California.
This partnership with the Dodgers marks a significant step toward realizing our dream of making sake a globally recognized beverage.
Just like the Dodgers, who continuously challenge themselves and push forward, Hakkaisan will continue to explore new possibilities for sake
and strive toward our goals.
【About Dodgers】
The Los Angeles Dodgers franchise, with seven World Series titles and 24 National League pennants, committed to a tradition of excellence. The Dodgers are dedicated to supporting a culture of winning baseball, providing an exceptional fan experience, and building partnerships that contribute to the vitality of the Los Angeles community.
Have you heard of Hakkaisan Amasake before? This nutritious, non-alcoholic rice drink with no added sugar is ubiquitous in Japan, but not yet well known in the States. It is healthy, delicious and a great example of a beneficial fermented food.
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Hakkaisan VP Masato Nagumo joins Sake School of America educator Timothy Sullivan in a one hour webinar live from the Hakkaisan Yuki Muro or Snow Storage Cellar. The hourlong presentation is part interview with Nagumo-san, part tour and part guided tasting. If you missed the live broadcast, you can watch the replay right here. Please enjoy this video if you want to learn more about Niigata Prefecture and about Hakkaisan general.
On March 6th, 2020, the TEXSOM International Wine Awards announced the winners for 2020. We are pleased to share that Hakkaisan received two Gold Medal awards. One gold for 
Sparkling Sake is nothing new, but Hakkaisan has challenedged itself to raise the bar and create a premium sparkling sake of note. The result is Hakkaisan’s AWA clear Sparkling Junmai Ginjo sake, which made it’s debut in the US market on June 5th. AWA means bubble, and that is the starting point that explains why this sake is different. Hakkaisan uses an in-bottle secondary fermentation to create CO2 through natural fermentation. This produces a fine and elegant bubble that can best be achieved in this way. The sake is lightly sweet up front with a clean finish and an overall light impression. Perfectly refreshing!
Hakkaisan AWA arrived in the USA with a special guest – Mr. Shigemitsu Nagumo, the Toji or Master Brewer at Hakkaisan Brewery. Mr. Nagumo came to New York to introduce the locals to Hakkaisan’s new and premium sparking sake. The launch event was held on the St. Cloud rooftop bar of the Knickerbocker hotel in Times Square. In his short remarks to the guests, Mr. Nagumo told everyone that this event in New York was one of the most fun events he has attended in his career and with a sincere thank you, he got the event off to a great start with a hearty “Kanpai!” (cheers!). It was a beautiful summer’s evening at sunset as guests gathered to try AWA served chilled and crisp into flutes which helped all to enjoy the aroma, taste and presentation of this new premium sparkling sake. Guests commented on the light taste and balance of this new premium sparkling. 
